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The American Flag Football League (AFFL) is the preeminent professional flag football organization in the United States. 

the AFFL offers offer youth and women’s competition, and in 2024, launching a men’s professional division. This is the 1st time a true professional sports structure enters the flag football space! The AFFL taps into the energy of one of the fastest-growing sports in America.

DEC 2023 - CURRENT
Social Media Manager (5 Accounts)

Assist in implementing the AFFL’s social media strategy, ensuring content is compelling,

brand-aligned, and optimized for each channel.

• Collaboratively develop and maintain a dynamic content calendar with the Director of

Social Media Strategy & League Content, ensuring strategic alignment with overarching

marketing and brand objectives.

• Contribute to the design and production of creative assets such as graphics, videos, and photos for social media campaigns.

• Maintain and execute the League-wide content calendar, ensuring timely and relevant

content dissemination.

• Participate in the creation and execution of social content, including live game updates, League news, and partnership highlights.

• Engage with social media communities, responding to comments and fostering a positive fan experience.

• Track social media engagement metrics, providing reports and insights to the Director and digital analytics team.

• Stay informed on current social media trends and best practices, applying this

knowledge to enhance content and campaign strategies.

• Support the recruitment and coordination of social media freelancers as needed.

• Work closely with teams, coaches, and the PR team to curate and share unique stories and media coverage on social channels.

• Ensure adherence to the social media budget and campaign schedules, aligning with the Director’s strategic objectives.

• Perform additional duties as necessary to support the AFFL’s mission and objectives.

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⚙ Adobe / CapCut / Slate / JotForm / Asana / Canva 

⚙ Instagram / Twitter / Facebook / TikTok / YouTube / Twitch

  • Instagram
  • Twitter
  • Facebook
  • TikTok

GRAPHICS

Social media loses its impact when you rely on repetitive templates or let graphics dominate the image. Instead, use photography and angles to craft a narrative that conveys the essence of the event or moment. Special thanks to VP Michelle Roque-Paskow and Director Monica Petedier Martin for perfectly capturing these moments in our AFFL journey.

SOCIAL MEDIA REVAMP

A comprehensive revamp of the AFFL and Inaugural teams social media profiles. The goal is to streamline the pages, making them more visually appealing and user-friendly. This will enhance fan engagement by providing a clearer, more engaging snapshot of the latest news, highlights, and behind-the-scenes action from all teams.

CONTENT PLANS

Crafting content plans for events ensure smooth and effective communication. These plans are designed to align with the organization's goals, audience interests, and key messaging. By strategizing content in advance, I can create a consistent and engaging narrative, ensuring a seamless run of show and a strong connection with the audience.

SOCIAL MEDIA MANAGEMENT

Managing 5 accounts, social media management is all about maintaining a consistent connection with fans and fostering engagement. It involves curating content that resonates with the audience, timely interactions, and monitoring analytics to refine strategies. The key is to understand the audience's preferences and tailor content accordingly, keeping the conversation lively and the community engaged.

  • Instagram
  • LinkedIn
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